Gary does not claim to be a ‘techie’, but in 2005, he began video blogging and is known as a true social media trailblazer! He has close to 1 million followers on Twitter and was included in BusinessWeek’s list of the top 20 people every entrepreneur should follow. Gary’s first business book Crush It! Why Now Is the Time to Cash in on Your Passion (October 2009) hit the New York Times, Wall Street Journal and Associated Press Best-Sellers lists in its first weeks.
It maps out Gary’s road rules for how to “Crush It” in today’s business market by following your passion and building your own personal brand. His second New York Times bestseller The Thank You Economy (March 2011), details the effect of social media on business and has become required reading for business leaders. In the spring of 2009, Gary and his brother AJ launched VaynerMedia, a new breed of agency that helps Fortune 500 companies like Campbell Soup Company, PepsiCo, Green Mountain Coffee, the NY Jets, and the Brooklyn Nets find their social media voices and build their digital brands.
Scott Stratten is the President of Un-Marketing. He is an expert in Viral, Social, and Authentic Marketing which he calls Un-Marketing. It’s all about positioning yourself as a trusted expert in front of your target market, so when they have the need, they choose you.
He now has over 124,000 people follow his daily rantings on Twitter and was just named one of the top 5 social media influencers in the world on Forbes.com. It’s the only time he’s felt comfortable being compared to Ashton Kutcher, P Diddy and Justin Bieber.
Laura Fitton @ HubSpot
Laura Fitton, HubSpot’s Inbound Marketing Evangelist, previously co-authored Twitter for Dummies and founded oneforty.com. Laura is credited with convincing Guy Kawasaki and thousands of tech execs that Twitter would have real business value. She founded the first Twitter for Business consultancy, Pistachio Consulting, in 2008 and has been speaking professionally about the business use of Twitter since 2007.
As an Inbound Marketing Evangelist, she’s excited about showing companies how to grow by helping people buy instead of cramming marketing messages down their throats.
She is a warm and engaging keynoter, has lectured at HBS and MIT-Sloan, and has been quoted in dozens of national publications including BusinessWeek, Forbes, Fortune, Newsweek and the Wall Street Journal. She also raised $25,000 for Charity:Water in December 2008 in the first ever “donate by tweeting” charity campaign,@Wellwishes. Laura lives in the Boston area with her two daughters and two dogs.
Hanoi Morillo @ Google Canada
Helping 500 Fortune Companies to win in the world of measurable marketing. Hanoi Morillo, Account Executive at Google, helps Canada’s top Financial Services companies to achieve Digital Marketing excellence. Her expertise in all things digital (from Web Analytics to video advertising) has allowed her to work with the largest companies in Canada, the US, Spain, UK and Ireland, during her 6 years career at Google.
Prior to Google, Hanoi moved from the newspaper industry to Senior Manager at KPMG Audit in Spain. Spanish native and foodie, passionate about technology, fitness and travelling.
Dave Dearman @ Twitter
A graduate of Dalhousie University, Dave Dearman is a User Experience Research at Twitter. For the past seven years he has been building and evaluating applications and services that make mobile devices more useful and usable.
Recipient of the 2011 Bill Buxton Dissertation Award by the Canadian Human Computer Communications Society (award is given annually for the best Canadian HCI doctoral dissertation).
Réal Mahadéo @ LinkedIn
With over 15 yrs of sales, marketing & branding exp. Real specializes in online marketing, social media, smo, smm, seo, sem, e-commerce, branding, online content publication & social media optimization. He provides “Outside of the box” solutions to impact your brand & exposure through the use of Online Marketing specifically on LinkedIn. His career in Online Advertising started at Yahoo! Canada. Brought in to lead the (new business development & account mgmt) teams. From there his career progressed in the Affiliate marketing space, where he worked with social networks. He also owned an affiliate network, where he worked to help marketing and traffic generation using strategic marketing campaigns and media buying via search engines, ISPs and hosted sites to drive traffic using strategic online marketing strategies on a cost per acquisition model.
In his current role at LinkedIn he works with businesses all over Eastern Canada across various industries. He has developed a reputation of a force to be reckoned with because of he solid background in sales marketing, branding & hands on experience with Social Media, (CPM, CPA, CPL, PPC,) strategic planning/implementation and producing results.
Thursday June 20 before lunch
Marc Ensign @ re:think
This is Marc. Marc is a speaker and author. Some might say he has a bit of a chip on his shoulder, but really he is just on a mission. A mission to save the Internet from the gurus, rock stars, Jedi and ninjas you see running amuck and ruining life online for the rest of us.
Marc speaks, writes and occasionally performs interpretive dance on the subject of search engine optimization and social media. But don’t let that fool you. He is not just another SEO guy. In fact, quite the opposite. Marc’s entire approach to search engine optimization and social media is nothing like the “here we go again” regurgitated nonsense you have already been subjected to dozens of times before.
Marc’s approach is different. It’s refreshing. Like a cool breeze on warm summer day. Only not quite as picturesque.
His message comes down to just one defining word: Being Human. OK, technically that’s two words, but you know what I mean.
It’s what Marc has since coined “Search Engine Humanization.” A whole new way to look at search engine optimization and building relationships through search.
Over the years, Marc has published a couple of books and a handful of articles. He has written for ProBlogger, PR Daily, NMX, eHow and lots of other well known blogs. He has shared the stage with Jairek Robbins, one of the guys from N’Sync (no joke), all of the people you see on this page and some others that you may or may not know. He has even performed on Broadway, but that’s a whole different story…
More to be announced
Integrating Interactive and Traditional Media
Thursday June 20 after lunch
Leslie MacDonald @ Bell Media Radio & C100 Radio
Leslie MacDonald has been a media sales person for the last 23 years, selling newsprint, television and radio. Currently representing Bell Media Radio offering marketers access to the C100 and 101.3 The BOUNCE audiences as well as running her consulting company Let’s Talk Marketing. Leslie understands that consumers are changing and the tools we utilize to influence them have to change as well.
Frank Orlando @ Liberated
A senior communications professional with over two decades of client experience. Whether delivering effective print or screen based solutions, Orlando provides strategic direction; creative vision and client focused user-centered design. He holds a faculty position at the Nova Scotia College of Art and Design where he lectures on communication design, interactive, animation and illustration.
Currently Creative Director of Liberated, a creative studio committed to delivering brand and technology for humans.
Matt Cooper @ ISL Web Marketing and Development
Serving as the Director of Digital Measurement, Matt Cooper brings over 14 years in the IT industry to the team of Business Analysts at ISL Web Marketing and Development. Matt provides consulting in all digital disciplines with an emphasis on Digital Marketing and measurement strategy. A Google Analytics and Adwords certified professional, his industry experience ranges from Government and Post Secondary Education, to retail and food services.
More to be announced
Friday June 20 before lunch
To be announced
Future of Interactive Marketing
Friday June 20 after lunch
William C. Murray @ Mount Saint Vincent University
William is an Assistant Professor in Business & Tourism Management. He is a ‘professional student of service’ with decades of experience as both an educator and service industry professional. William enjoys blending areas of services management, marketing, organizational behaviour and strategy, as he sees them all connected by the human experience.
He is an award-winning educator who has worked with schools including MSVU, Lakehead University, and the New Brunswick Community College. As a speaker and coach, his clients have included the Tourism Industry Association of New Brunswick, Forum Corporation, Irving Oil Ltd., and Unilever Ltd. His writing and research has been published in books as well as academic and practitioner journals.