Bill Carr is known as a multi-medium artist, an actor, humorist, writer and motivational speaker. For over twenty-five years, Bill has been making people laugh at what’s trivial while helping them think deeply about what counts. Bill helps people see their world in new and exciting ways. Bill’s unique blend of humour and insight inspires laughter and consideration; offering his audience a fresh perspective on what they face everyday.
Gary does not claim to be a ‘techie’, but in 2005, he began video blogging and is known as a true social media trailblazer! He has close to 1 million followers on Twitter and was included in BusinessWeek’s list of the top 20 people every entrepreneur should follow. Gary’s first business book Crush It! Why Now Is the Time to Cash in on Your Passion (October 2009) hit the New York Times, Wall Street Journal and Associated Press Best-Sellers lists in its first weeks.
It maps out Gary’s road rules for how to “Crush It” in today’s business market by following your passion and building your own personal brand. His second New York Times bestseller The Thank You Economy (March 2011), details the effect of social media on business and has become required reading for business leaders. In the spring of 2009, Gary and his brother AJ launched VaynerMedia, a new breed of agency that helps Fortune 500 companies like Campbell Soup Company, PepsiCo, Green Mountain Coffee, the NY Jets, and the Brooklyn Nets find their social media voices and build their digital brands.
Scott Stratten is the President of Un-Marketing. He is an expert in Viral, Social, and Authentic Marketing which he calls Un-Marketing. It’s all about positioning yourself as a trusted expert in front of your target market, so when they have the need, they choose you.
He now has over 124,000 people follow his daily rantings on Twitter and was just named one of the top 5 social media influencers in the world on Forbes.com. It’s the only time he’s felt comfortable being compared to Ashton Kutcher, P Diddy and Justin Bieber.
Laura Fitton @ HubSpot
Laura Fitton, HubSpot’s Inbound Marketing Evangelist, previously co-authored Twitter for Dummies and founded oneforty.com. Laura is credited with convincing Guy Kawasaki and thousands of tech execs that Twitter would have real business value. She founded the first Twitter for Business consultancy, Pistachio Consulting, in 2008 and has been speaking professionally about the business use of Twitter since 2007.
As an Inbound Marketing Evangelist, she’s excited about showing companies how to grow by helping people buy instead of cramming marketing messages down their throats.
She is a warm and engaging keynoter, has lectured at HBS and MIT-Sloan, and has been quoted in dozens of national publications including BusinessWeek, Forbes, Fortune, Newsweek and the Wall Street Journal. She also raised $25,000 for Charity:Water in December 2008 in the first ever “donate by tweeting” charity campaign,@Wellwishes. Laura lives in the Boston area with her two daughters and two dogs.
Hanoi Morillo @ Google Canada
Helping 500 Fortune Companies to win in the world of measurable marketing. Hanoi Morillo, Account Executive at Google, helps Canada’s top Financial Services companies to achieve Digital Marketing excellence. Her expertise in all things digital (from Web Analytics to video advertising) has allowed her to work with the largest companies in Canada, the US, Spain, UK and Ireland, during her 6 years career at Google.
Prior to Google, Hanoi moved from the newspaper industry to Senior Manager at KPMG Audit in Spain. Spanish native and foodie, passionate about technology, fitness and travelling.
Kathleen Bell @ Subway Canada
Kathleen is Director of National Marketing for SUBWAY Canada and is responsible for all aspects of corporate and franchisee marketing. She has more than 12 years leading marketing and sponsorship efforts in both the non-profit and corporate sectors. Prior to joining SUBWAY she worked for Special Olympics Canada managing sponsorships and corporate partnerships. Kathleen holds a BA in Business Administration and a Masters in Marketing Communication from the Schulich School of Business.
Dave Dearman @ Twitter
A graduate of Dalhousie University, Dave Dearman is a User Experience Research at Twitter. For the past seven years he has been building and evaluating applications and services that make mobile devices more useful and usable.
Recipient of the 2011 Bill Buxton Dissertation Award by the Canadian Human Computer Communications Society (award is given annually for the best Canadian HCI doctoral dissertation).
Réal Mahadéo @ LinkedIn
With over 15 yrs of sales, marketing & branding exp. Real specializes in online marketing, social media, smo, smm, seo, sem, e-commerce, branding, online content publication & social media optimization. He provides “Outside of the box” solutions to impact your brand & exposure through the use of Online Marketing specifically on LinkedIn. His career in Online Advertising started at Yahoo! Canada. Brought in to lead the (new business development & account mgmt) teams. From there his career progressed in the Affiliate marketing space, where he worked with social networks. He also owned an affiliate network, where he worked to help marketing and traffic generation using strategic marketing campaigns and media buying via search engines, ISPs and hosted sites to drive traffic using strategic online marketing strategies on a cost per acquisition model.
In his current role at LinkedIn he works with businesses all over Eastern Canada across various industries. He has developed a reputation of a force to be reckoned with because of he solid background in sales marketing, branding & hands on experience with Social Media, (CPM, CPA, CPL, PPC,) strategic planning/implementation and producing results.
Thursday June 20 before lunch
Marc Ensign @ re:think
This is Marc. Marc is a speaker and author. Some might say he has a bit of a chip on his shoulder, but really he is just on a mission. A mission to save the Internet from the gurus, rock stars, Jedi and ninjas you see running amuck and ruining life online for the rest of us.
Marc speaks, writes and occasionally performs interpretive dance on the subject of search engine optimization and social media. But don’t let that fool you. He is not just another SEO guy. In fact, quite the opposite. Marc’s entire approach to search engine optimization and social media is nothing like the “here we go again” regurgitated nonsense you have already been subjected to dozens of times before.
Marc’s approach is different. It’s refreshing. Like a cool breeze on warm summer day. Only not quite as picturesque.
His message comes down to just one defining word: Being Human. OK, technically that’s two words, but you know what I mean.
It’s what Marc has since coined “Search Engine Humanization.” A whole new way to look at search engine optimization and building relationships through search.
Over the years, Marc has published a couple of books and a handful of articles. He has written for ProBlogger, PR Daily, NMX, eHow and lots of other well known blogs. He has shared the stage with Jairek Robbins, one of the guys from N’Sync (no joke), all of the people you see on this page and some others that you may or may not know. He has even performed on Broadway, but that’s a whole different story…
Allan Gates @ Bonfire
Too many brands are boring. Allan Gates wants to stop that.
As cofounder and partner with New Brunswick integrated marketing agency Bonfire, Allan tells stories for brands. Sometimes these stories happen online, sometimes in print and sometimes in real life. They are never boring.
An agency guy, Allan has worked with Extreme Group and CCL (now Colour) in Halifax, SHIFT Communications in Boston and REDGATE in Saint John. He loves that spot on the map where strategy and creative intersect. He also loves the fact digital has blown up the entire marketing universe.
The interruption model of marketing is dead. If you want to get the consumer’s attention today, you better have something interesting to say and you better say it in an interesting way. That’s a message he shares with students at the University of New Brunswick Saint John where is a Lecturer in Marketing.
David Fraser @ McInnes Cooper
David is well-known as one of Canada’s leading internet, technology and privacy lawyers. He regularly advises a range of clients – from start-ups to Fortune 100 companies – on all aspects of internet and privacy laws. He regularly provides opinions on privacy laws for both Canadian and international clients and is a frequently invited speaker on this topic. David also acts for complainants and respondents in matters referred to the Office of the Privacy Commissioner. He is the author of the popular Canadian Privacy Law Blog: blog.privacylawyer.ca.
David is widely recognized as one of Canada’s foremost authorities on privacy law and other legal issues associated with cloud computing. He regularly advises vendors and customers in connection with implementing cloud computing projects, in both the public and private sectors. David is particularly known for his ability to cut through the seemingly intractable issues related to cross-border data flows and law enforcement/national security access to customer data.
Jon Blanchard @ Canada.com / Globe and Mail
Jon Blanchard is a Telecomix Anonymous activist and ethics lead for the Nova Scotia Technology Guild. Jon is also Columnist with Canada.com and the Globe and Mail as well as a high security Drupal E-Commerence developer. He presented several times on the Anonymous movement, including the High Technology Crime Investigation Conference, Atlantic Security Conferences and was interviewed internationally regarding #OpJustice4Rehtaeh.
A 27 year digital activism veteran, Jon was the Webmaster and Platform Administrator for the Halifax Herald family of companies, building out one of the last independent Daily News in north America to 3.1 million visitors.
Integrating Interactive and Traditional Media
Thursday June 20 after lunch
Leslie MacDonald @ Bell Media Radio & C100 Radio
Leslie MacDonald has been a media sales person for the last 23 years, selling newsprint, television and radio. Currently representing Bell Media Radio offering marketers access to the C100 and 101.3 The BOUNCE audiences as well as running her consulting company Let’s Talk Marketing. Leslie understands that consumers are changing and the tools we utilize to influence them have to change as well.
Frank Orlando @ Liberated
A senior communications professional with over two decades of client experience. Whether delivering effective print or screen based solutions, Orlando provides strategic direction; creative vision and client focused user-centered design. He holds a faculty position at the Nova Scotia College of Art and Design where he lectures on communication design, interactive, animation and illustration.
Currently Creative Director of Liberated, a creative studio committed to delivering brand and technology for humans.
Matt Cooper @ ISL Web Marketing and Development
Serving as the Director of Digital Measurement, Matt Cooper brings over 14 years in the IT industry to the team of Business Analysts at ISL Web Marketing and Development. Matt provides consulting in all digital disciplines with an emphasis on Digital Marketing and measurement strategy. A Google Analytics and Adwords certified professional, his industry experience ranges from Government and Post Secondary Education, to retail and food services.
Jeff MacArthur @ Konnekt Digital Engagement
Jeff has been helping organizations develop their digital presence and engage their audiences online for over a decade. Having worked on projects in more than half a dozen countries, Jeff has woven together expertise in user experience, marketing, and content development for clients in the private, public, and non-profit sectors.
Before moving back to Atlantic Canada, Jeff worked in Vancouver with gaming giant Electronic Arts and animation pioneer Mainframe Entertainment (creator of Reboot), and since then has helped clients such as Adobe, Rogers, Tony Robbins, Canada Goose, and many others create and refine their digital marketing solutions.
Friday June 20 before lunch
Bill Wilson @ MindSea
Bill specializes in building smart, productive teams that translate brands into meaningful uses of mobile technology. He has 16 years of experience in the entire software lifecycle, including sales, business analysis, project management and delivery. Bill has helped clients adapt to changing technology in contexts ranging from aerospace to home computing to social media and smartphones. High reliability, creativity and effective collaboration are the hallmarks of Bill’s work. In 2007, Bill founded MindSea Development, an agile team of creative and technical minds, focused on delivering mobile solutions for clients across North America.
Robert Newland @ Eldis Group
As Senior Advertising Manager for PartSelect.com Rob manages one of Canada’s largest and most complex paid search marketing accounts. Using an aggressive paid strategy PartSelect ranks above major brands such as Sears and BestBuy properties.
Rob believes there is a direct connection between user experience and success in online advertising. Therefore he also heads up the UX and CRO for PartSelect ensuring that in addition to dominating the paid marketplace PartSelect also looks to lead in conversion rate and customer satisfaction.
Born in England, Rob retired to Florida at age 14 and now lives in Dartmouth, Nova Scotia.
Jeff White @ Kula Partners
Growing up in rural Nova Scotia (and the son of a Berwick native), Jeff always knew he wanted to do something creative with his life. Yet, in spite of his artistic tendencies, he also had an insatiable appetite for the business of how things work. As such, Jeff is that odd dichotomy – a creative who can also think in code. Jeff is as much a developer as he is a designer and is able to translate business needs into beautiful applications that function the way people expect them to work.
From 2004 to 2010, Jeff ran Brightwhite Design Group and subsequently Kula Partners, a boutique agency specializing in the design and development of websites, applications and marketing programs that help organizations communicate online. Jeff frequently lectures on social media, interface design, typography and internet marketing and has also taught interface design and development at his alma mater, NSCAD University.
A father of three, Jeff’s non-working hours are spent with his family, mountain biking and smoking meat. Even at 39, he can’t get enough of seeing how things work.
Future of Interactive Marketing
Friday June 20 after lunch
William C. Murray @ Mount Saint Vincent University
William is an Assistant Professor in Business & Tourism Management. He is a ‘professional student of service’ with decades of experience as both an educator and service industry professional. William enjoys blending areas of services management, marketing, organizational behaviour and strategy, as he sees them all connected by the human experience.
He is an award-winning educator who has worked with schools including MSVU, Lakehead University, and the New Brunswick Community College. As a speaker and coach, his clients have included the Tourism Industry Association of New Brunswick, Forum Corporation, Irving Oil Ltd., and Unilever Ltd. His writing and research has been published in books as well as academic and practitioner journals.
Giles Crouch @ Media Badger
Giles has had a diverse 20-year career in international business (marketing communications) and government relations. He has implemented marketing & communications campaigns across the US and Canada, EU, Latin America and Middle East. Over the past several years he has been featured on CBC Radio and TV news, CTV News, and other radio shows discussing social media and its impact on society and business. He has written articles in social media topics for The Mark News and The Philanthropist. Today is CEO and co-founder of MediaBadger a digital media research and analytics firm with clients around the globe, including the United Nations, Meedicins Sans Frontiers and Freedom House in Washington DC. Giles has advised on marketing issues to the Entrepreneurs Forum since 1999 and lectured on international marketing & communications at Dalhousie, SMU, Kings College and Witwatersrand University in South Africa. An avid futurist he is always looking ahead and often behind, straining to see the future of business and marketing communications in our volatile, hyper-connected, always-on world and the impacts of technology in our lives.
Mark Harper @ The Chronicle Herald
Mark landed at The Chronicle Herald’s Business Development team after 11 years in the online digital media sector. Having served as both VP Marketing & Strategic Relations at GenieKnows Inc. he brings wealth of online marketing, product development and advertising knowledge. Mark helped build and support an online publishing network that spanned Western Europe, Australia, Canada, USA and South East Asia. He is a proven relationship builder, an experienced project manager with responsibility for client relations, business and product development, branding strategy, sales and contract negotiations and logistics management. He is a graduate of Kensington College of Business (London, UK) where he studied business administration. Mark is a committed football (soccer) coach, community volunteer and proud father of two boys.