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Julien Smith is a New York Times bestselling author, and well-known social media force. Co-author of Trust Agents (with Chris Brogan), Julien has been heavily involved in online communities for over 15 years– from early BBSes and flashmobs to the social web as we know it today. Julien has spoken all over the world, from New Zealand to Iceland, Korea, Mexico and beyond, to organizations as large and important as Microsoft.
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Eric Karjaluoto is a founding partner of the digital agency smashLAB. He has directed projects for groups including CN, Tourism Vancouver, and Canadian Heritage. He is a strong advocate of strategy and pragmatism in design.
In 2007 he spearheaded Design Can Change, an effort to unite designers and address climate change. The team at smashLAB has also launched the online community MakeFive and a crowdsourced design and marketing site called undrln. TIME, the Lotus Awards, and ICOGRADA have recognized his work; meanwhile, the agency has been featured in The Globe and Mail, The Vancouver Sun, and Studio 4.
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Jeff has worked in over half a dozen countries on communications and marketing projects for the public, private, and non-profit sectors. From social media strategies for world-class clients such as Canada Goose and Tony Robbins, to leading communications for events like Nocturne and TEDxHalifax, to his regular technology segments on the popular commandN.tv video series, Jeff has helped organizations large and small achieve outstanding results.
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Alfredo Tan is Director of Marketing Solutions at Facebook, where he leads a team responsible for strategic marketing relationships with agencies and Fortune 500 companies across Canada. Prior to Facebook, Alfredo was responsible for a broad portfolio as a Senior Director at Yahoo! in charge of leading the Mobile, Business Development and Search Marketing teams. He also managed the Rogers Yahoo! Partnership across media, internet, and wireless.
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Collin is the VP Global Digital Planning Leader for P&G at BBDO NY.
His primary function is to help Gillette build their social, digital and innovation capabilities in cross discipline marketing and advertising. He has been working on Gillette for the last 2 years. He also leads through the line planning for the emerging markets including China, India and Brazil.
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As one of the two principals of Kula Partners, Jeff is that odd dichotomy – a creative who can also think in code. Jeff is as much a developer as he is a designer and is able to translate business needs into beautiful applications that function the way people expect them to work.
Read more...
A storyteller since birth and a communicator by trade, Ben Boudreau brings both formal communications expertise and social media street smarts to every project he touches. Online engagement has been a constant factor fueling Ben's successes from making a mark for his clients in agency life, to chronicling his journeys through Ethiopia. Ben continues to wear many hats in the online arena, coaching organizations in communications strategy through Red Balloon Relations, connecting people with great local experiences as Community and Marketing Manager for Yelp, and entertaining and occasionally offending as the self-deprecating blogger behind No Ordinary Rollercoaster.
Greg is a gadget lover, pop culture buff and geek at heart. He is
passionate about measuring the behavior of website and mobile users,
then leveraging technology to improve their online experience.
Greg cut his Interactive teeth at Empire Theatres. While there, he
introduced several mobile initiatives including a text messaging
service and delivery of scannable mobile coupons. He also oversaw
Empire Theatres’ first Social Media strategy, including Empire's
Twitter presence and Facebook Connect Service.
Read more...
An award-winning marketing strategist, clients and speaking audiences alike turn to Carman for his insights into how the evolution of the social web is changing the world of communications.
Carman is co-founder of Kula Partners, a marketing agency built for our hyper-social world. Based in Halifax, Nova Scotia, Kula Partners works with a range of regional and national clients creating marketing strategies and programs designed to grow brands by connecting people to each other.
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Stephanie's first real job was at an ISP in 1995 and she has worked in Web ever since. In her current role at ISL Stephanie provides strategic consulting in the areas of Internet marketing, user experience design and usability, and information architecture. Prior to joining ISL Stephanie spent 10 years in Vancouver, first with The Electric Mail Company as a Marketing manager, and with Antarctica Systems as product manager for visual search engine software.
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Lauren Oostveen works for one of Canada's oldest archival institutions - the Nova Scotia Archives. Using a variety of social media tools, Lauren is widely acknowledged to have made the NS Archives relevant and interesting to a community of people many of whom would otherwise have little awareness of what it offers. In her own words, she puts it more simply: "I help to put old stuff on the internet and connect people with the province's past." Lauren is also a freelance writer, blogger (ZOMBIES ATE LAUREN, East Coast By Choice, Spacing Atlantic, Canuxploitation) and a passionate supporter of the arts in Halifax.
Andy is a seasoned technology entrepreneur (Translation: what little hair he has left is very grey). His latest venture, Equals6.com, is the student professional social network connecting students to employers and resources that can help them achieve their academic and career goals.
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Brad is an independent web developer, web designer, entrepreneur, and occasional speaker. He works from his cozy century home in rural Nova Scotia, crafting web sites for organizations ranging from international mega franchise McDonald's to Xplore Dive, a tiny non-profit scuba club in Queensland, Australia. He publishes articles on freelancing, web development, and WordPress at http://bradt.ca and tweets @bradt.
As author Kurt Vonnegut said about storytelling, “Start as close to the end as possible.” People already have too many things vying for their attention, and more everyday - they’re not looking for another.
Read more...
Speakers
Julien Smith
Co-author of Trust Agents
Julien Smith is a New York Times bestselling author, and well-known social media force. Co-author of Trust Agents (with Chris Brogan), Julien has been heavily involved in online communities for over 15 years– from early BBSes and flashmobs to the social web as we know it today. Julien has spoken all over the world, from New Zealand to Iceland, Korea, Mexico and beyond, to organizations as large and important as Microsoft.Read more...
Eric Karjaluoto
Author, Founding Partner - smashLAB
Eric Karjaluoto is a founding partner of the digital agency smashLAB. He has directed projects for groups including CN, Tourism Vancouver, and Canadian Heritage. He is a strong advocate of strategy and pragmatism in design.In 2007 he spearheaded Design Can Change, an effort to unite designers and address climate change. The team at smashLAB has also launched the online community MakeFive and a crowdsourced design and marketing site called undrln. TIME, the Lotus Awards, and ICOGRADA have recognized his work; meanwhile, the agency has been featured in The Globe and Mail, The Vancouver Sun, and Studio 4.
Read more...
Jeff MacArthur
MGImedia.ca, President / Co-Founder
Jeff has worked in over half a dozen countries on communications and marketing projects for the public, private, and non-profit sectors. From social media strategies for world-class clients such as Canada Goose and Tony Robbins, to leading communications for events like Nocturne and TEDxHalifax, to his regular technology segments on the popular commandN.tv video series, Jeff has helped organizations large and small achieve outstanding results.Read more...
Alfredo Tan
Senior Director, Marketing Solutions - Facebook
Alfredo Tan is Director of Marketing Solutions at Facebook, where he leads a team responsible for strategic marketing relationships with agencies and Fortune 500 companies across Canada. Prior to Facebook, Alfredo was responsible for a broad portfolio as a Senior Director at Yahoo! in charge of leading the Mobile, Business Development and Search Marketing teams. He also managed the Rogers Yahoo! Partnership across media, internet, and wireless. Read more...
Collin Douma
VP Global Digital Planning Leader for P&G at BBDO NY
Collin is the VP Global Digital Planning Leader for P&G at BBDO NY. His primary function is to help Gillette build their social, digital and innovation capabilities in cross discipline marketing and advertising. He has been working on Gillette for the last 2 years. He also leads through the line planning for the emerging markets including China, India and Brazil.
Read more...
Jeff White
Principal at Kula Partners
As one of the two principals of Kula Partners, Jeff is that odd dichotomy – a creative who can also think in code. Jeff is as much a developer as he is a designer and is able to translate business needs into beautiful applications that function the way people expect them to work.Read more...
Ben Boudreau
Yelp - Community and Marketing Manager
A storyteller since birth and a communicator by trade, Ben Boudreau brings both formal communications expertise and social media street smarts to every project he touches. Online engagement has been a constant factor fueling Ben's successes from making a mark for his clients in agency life, to chronicling his journeys through Ethiopia. Ben continues to wear many hats in the online arena, coaching organizations in communications strategy through Red Balloon Relations, connecting people with great local experiences as Community and Marketing Manager for Yelp, and entertaining and occasionally offending as the self-deprecating blogger behind No Ordinary Rollercoaster.
Greg Poirier
Online Marketing Manager - Radian6
Greg is a gadget lover, pop culture buff and geek at heart. He ispassionate about measuring the behavior of website and mobile users,
then leveraging technology to improve their online experience.
Greg cut his Interactive teeth at Empire Theatres. While there, he
introduced several mobile initiatives including a text messaging
service and delivery of scannable mobile coupons. He also oversaw
Empire Theatres’ first Social Media strategy, including Empire's
Twitter presence and Facebook Connect Service.
Read more...
Kerry-Anne MacDougall
Principal at Insight Marketing
Carman Pirie
Principal at Kula Partners
An award-winning marketing strategist, clients and speaking audiences alike turn to Carman for his insights into how the evolution of the social web is changing the world of communications.Carman is co-founder of Kula Partners, a marketing agency built for our hyper-social world. Based in Halifax, Nova Scotia, Kula Partners works with a range of regional and national clients creating marketing strategies and programs designed to grow brands by connecting people to each other.
Read more...
Stephanie Lummis
ISL - Senior Consultant
Stephanie's first real job was at an ISP in 1995 and she has worked in Web ever since. In her current role at ISL Stephanie provides strategic consulting in the areas of Internet marketing, user experience design and usability, and information architecture. Prior to joining ISL Stephanie spent 10 years in Vancouver, first with The Electric Mail Company as a Marketing manager, and with Antarctica Systems as product manager for visual search engine software. Read more...
Lauren Oostveen
Public Information Officer with the Nova Scotia Archives
Lauren Oostveen works for one of Canada's oldest archival institutions - the Nova Scotia Archives. Using a variety of social media tools, Lauren is widely acknowledged to have made the NS Archives relevant and interesting to a community of people many of whom would otherwise have little awareness of what it offers. In her own words, she puts it more simply: "I help to put old stuff on the internet and connect people with the province's past." Lauren is also a freelance writer, blogger (ZOMBIES ATE LAUREN, East Coast By Choice, Spacing Atlantic, Canuxploitation) and a passionate supporter of the arts in Halifax.
Andy Osburn
CEO, Equals6.com
Andy is a seasoned technology entrepreneur (Translation: what little hair he has left is very grey). His latest venture, Equals6.com, is the student professional social network connecting students to employers and resources that can help them achieve their academic and career goals.Read more...
Brad Touesnard
Independent Web Developer
Brad is an independent web developer, web designer, entrepreneur, and occasional speaker. He works from his cozy century home in rural Nova Scotia, crafting web sites for organizations ranging from international mega franchise McDonald's to Xplore Dive, a tiny non-profit scuba club in Queensland, Australia. He publishes articles on freelancing, web development, and WordPress at http://bradt.ca and tweets @bradt.Joel Kelly
Consultant, MT&L Public Relations
As author Kurt Vonnegut said about storytelling, “Start as close to the end as possible.” People already have too many things vying for their attention, and more everyday - they’re not looking for another.Read more...