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Greg is a gadget lover, pop culture buff and geek at heart. He is
passionate about measuring the behavior of website and mobile users,
then leveraging technology to improve their online experience.
Greg cut his Interactive teeth at Empire Theatres. While there, he
introduced several mobile initiatives including a text messaging
service and delivery of scannable mobile coupons. He also oversaw
Empire Theatres’ first Social Media strategy, including Empire's
Twitter presence and Facebook Connect Service.
Now at Radian6, a salesforce.com company, Greg is responsible for
leading and implementing Radian6's overall strategic online
activities, including the newly revamped radian6.com website, online
advertising and other online lead generation tactics.
When not at work and online, Greg spends his free time backpacking,
camping and volunteering at Saint Mary's University, where he is the
President of the Alumni Association.
Speakers
Greg Poirier
Online Marketing Manager - Radian6
Greg is a gadget lover, pop culture buff and geek at heart. He ispassionate about measuring the behavior of website and mobile users,
then leveraging technology to improve their online experience.
Greg cut his Interactive teeth at Empire Theatres. While there, he
introduced several mobile initiatives including a text messaging
service and delivery of scannable mobile coupons. He also oversaw
Empire Theatres’ first Social Media strategy, including Empire's
Twitter presence and Facebook Connect Service.
Now at Radian6, a salesforce.com company, Greg is responsible for
leading and implementing Radian6's overall strategic online
activities, including the newly revamped radian6.com website, online
advertising and other online lead generation tactics.
When not at work and online, Greg spends his free time backpacking,
camping and volunteering at Saint Mary's University, where he is the
President of the Alumni Association.